Karyn White

Project Details

CLIENT

DATE

IN

SKILLS

LINK

PROJECT DESCRIPTION

It’s been 24 years since singer Karyn White released her iconic women’s anthem “Superwoman”. Karyn Is a 2 times grammy nominee who landed several top hits in the late 80s and early 90s. Karyn White approached Majestic Social Media in 2012 with only one goal in mind: starting a comeback. Karyn Had 0 following on the social media platforms, but hundreds of thousands of people were talking about her online. Karyn wanted to go on tour again, build up a huge following base, and sell music again.

Thrive Marketing created a really nice branding and look and feel for her new social media campaign. We have built her an itunes store, and a facebook store, where she sells merchandise and her CD’s. Also, we have built her fanbase from the ground up to more than 145k followers on Facebook alone. A few of our posts have gotten over 1 million likes and thousands of comments. We have utilized all the fan forums existing online and directed her fans to like her Fanpage and her Twitter profile.

Karyn is currently touring Africa, she is selling albums and merchandise on her social media profiles, she is giving radio interviews weekly and has climbed the R&B soul charts once again with her new album Seize the day.